Speakers

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Radosław Kaczmarek

Radosław Kaczmarek

Strategy Consultant & Partner

Melting Pot

Founder and partner in Melting Pot Strategy Consultancy offering strategy, positioning and brand solutions as well as business and marketing research and analysis.

During his work at Melting Pot he conducted over 100 consulting, strategic and research projects for various markets and Clients from Poland and abroad. Enthusiastic about new technologies and up-and-coming solutions, he specializes in brand strategy for digital and e-commerce channels. His main fields of strategic expertise are retail, food, meat and finances.

He leads trainings in brand strategy, communication, consumer insights, brief development and brands’ e-commerce presence. Author of numerous publications regarding marketing strategy on nowymarketing.pl and Marketing w Praktyce. Graduate of Adam Mickiewicz University in Poznan and Poznan University of Economics.

Very passionate about motorization, fishing and financial markets’ mechanics.

Participates in the sessions:

  • Sell emotions instead of products! New challenges for marketers

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    Sell emotions instead of products! New challenges for marketers

    • A full-time chef: How does a well-known face influence the process of binding a consumer to a product?
    • The blogosphere – a place where opinions on food products are formed
    • The knowledge of social media helps to create a personalised offer
    • Labels – from information to promotion
    • Packaging as a promise of quality and brand value
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