Participates in the sessions:
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Influencer, celebrity, trend-setter – should a household name stand behind every recognizable brand?
- Social media inspire, promote and hate: defending quality, i.e. the struggle against bad PR and myths surrounding Polish brands
- Celebrities and micro-influencers and their impact on product image
- One blogger is worth a million prizes – the power of opinion
- Facebook, Instagram, Snapchat, Pinterest as the places of first contact with consumers
- Closer to the consumer – new ideas for brand promotion and shaping consumer habits
- Not only the Millennials. The needs of the ‘silver generation’ group: How to support brands that satisfy the 50+ generation?
Influencer, celebrity, trend-setter – should a household name stand behind every recognizable brand?
- David Gaboriaud - Chef, Culinary Coach
- Joanna Kaczmarek - Head of Marketing, Chias Brothers Europe Sp. z o.o.
- Magdalena Kołodziejska - Head of Marketing Communication, Lotte Wedel
- Rafał Krauze - Country Manager, trnd Polska
- Anna Sambor - Vice-President of the Board, Bakalland SA
- Jakub Szymanek - Journalist, portalspozywczy.pl
- Andrzej Wierzchoń - Senior Sales Manager, trnd CEE
- Tomek Woźniak - Culinary Trendsetter
-
Alcohol market – new recipes, new trends and new consumers
- Light alcohols – new consumer expectations. Market ready for innovation
- Polish vodka – challenges to our "national pride"”
- Wine, cider, craft beers – who can benefit most from current trends?
- Difficult access to alcohol – early outcomes of new provisions
Alcohol market – new recipes, new trends and new consumers
- Marcin Celejewski - Chairman of the Board, Silvermedia SA
- Krzysztof Kouyoumdjian - Director of External Relations, CEDC International sp. z o.o.
- Jakub Nowak - Chairman of the Board, Jantoń
- Robert Ogór - Chairman of the Board, Ambra SA
- Marek Sypek - Managing Director, Stock Polska
- Andrzej Szumowski - Chairman of the Board, Wyborowa Pernod Ricard, Chairman of the General Board, Association of Employers Polish Spirits Industry (Związek Pracodawców Polski Przemysł Spirytusowy – ZP PPS)
- Jakub Szymanek - Journalist, portalspozywczy.pl
