Agenda

Who tells the consumer which food is good? Brands, algorithms, labels, and new needs

23 November 2026 • 15:15 -16:45 • Ballroom B

Food in social media. From a commercial to conversation with the consumer
When does food begin to promise too much? High protein, clean label, functionality, prevention – where does innovation end, and overpromising starts?
From an idea to the shop shelf. New ingredients, production processes, personalisation, technologies support quality and convenience – what innovations respond to the needs of the consumers?
Who does the producer trust? The label, the influencer, the expert, or the brand?
Does convenience win? Ready-to-eat meals, food-to-go, and the new reality.
Generations that make new demands – the new expectations towards pricing, technologies, convenience, experience, and responsibility
Artificial intelligence – a new element in the marketing puzzle of the food sector

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