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Agenda

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The format, the price, the brand. Winning strategies

24 November 2026 • 11:30 -12:45 • Ballroom A

Thematic scope

  • Retail parks, discount stores, convenience store chains, and marketplaces – who best understands what the customer wants?
  • The new war of value: shorter shelves, easier choice, more pressure on the price
  • Special offers, discounts, and customer loyalty – the new mathematics of the shopping cart. How does “smart promotion” work?
  • How to create an FMCG brand that is present in the consumer’s life and not only on the shelf?
  • Retail media – retail and advertising overlap where a shopping decision is made
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