Agenda

Local content. The new approach to private labels

24 November 2026 • 11:30 -12:45 • Ballroom B

Local production, the new scale of a retail chain
Private label is growing stronger. How is it changing the structure of the category, the position of producers, and the way in which retailers compete for the customer?
Producers or chains? Whose brand is stronger?
The shelf under supervision. Who decides what the consumer sees?
From prices to data. Sales data, knowledge of the consumer, AI, and category management as a new way of gaining competitive advantage in retail.
What will be the future of manufacturer brands? Innovation, quality, premiumisation, specialisation, or scale – what could be the competitive advantage of manufacturer brands against private labels?
Shelf 2030 – what part of the category will be owned by private labels, manufacturer brands, and new digital-first brands??

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