Participates in the sessions:
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Influencer, celebrity, trend-setter – should a household name stand behind every recognizable brand?
- Social media inspire, promote and hate: defending quality, i.e. the struggle against bad PR and myths surrounding Polish brands
- Celebrities and micro-influencers and their impact on product image
- One blogger is worth a million prizes – the power of opinion
- Facebook, Instagram, Snapchat, Pinterest as the places of first contact with consumers
- Closer to the consumer – new ideas for brand promotion and shaping consumer habits
- Not only the Millennials. The needs of the ‘silver generation’ group: How to support brands that satisfy the 50+ generation?
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Alcohol market – new recipes, new trends and new consumers
- Light alcohols – new consumer expectations. Market ready for innovation
- Polish vodka – challenges to our "national pride"”
- Wine, cider, craft beers – who can benefit most from current trends?
- Difficult access to alcohol – early outcomes of new provisions
