Rafał Krauze
Country Manager
trnd Polska
Participates in the sessions:
-
Influencer, celebrity, trend-setter – should a household name stand behind every recognizable brand?
- Social media inspire, promote and hate: defending quality, i.e. the struggle against bad PR and myths surrounding Polish brands
- Celebrities and micro-influencers and their impact on product image
- One blogger is worth a million prizes – the power of opinion
- Facebook, Instagram, Snapchat, Pinterest as the places of first contact with consumers
- Closer to the consumer – new ideas for brand promotion and shaping consumer habits
- Not only the Millennials. The needs of the ‘silver generation’ group: How to support brands that satisfy the 50+ generation?
