Bożena Nawara-Borek
E-Commerce Director
Carrefour Polska
Bożena Nawara-Borek, E-commerce Director at Carrefour Poland. Responsible for all on-line commercial activities, including food and non-food products, as well as the development of marketplace, collaborative economy and m-commerce concepts, as the part of integrated sales platform - Carrefour.pl.
She has been working in the internet trade and marketing since 2009. During her career, she was responsible, e.g. for planning and implementation of on-line promotional campaigns, e-commerce platforms and commercial and marketing strategies. She gained experience in small and medium-sized companies operating on the Polish e-commerce, as well as in the leader of the market. She is also a professional trainer, who conducts on-line marketing and online commerce trainings.
Participates in the sessions:
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Digitisation of retail trade - traditional trade in view of the challenges of the digital era
- There is no way out from the omni-channel
- Traditional retailers focus on innovations and technologies
- Shops of the future as exhibition and entertainment centres
- The client-centric business – changes in the interaction between clients and companies/enterprises
- Are unmanned shops the future of the convenience segment?
- The profitability of e-grocery – the last mile logistics
- Loyalty programmes and new forms of payment as an opportunity to customise the product/service range to client needs
- Customer experience as the main area of competitiveness – monetising the added value
Digitisation of retail trade - traditional trade in view of the challenges of the digital era
- Robert Kremser - Business Development Director, Bisnode Polska
- Bożena Nawara-Borek - E-Commerce Director, Carrefour Polska
- Michał Nowak -
- Jacek Palec - President, bdsklep.pl
- Zbigniew Płuciennik -
- Michał Seńczuk -
- Maciej Szatkowski - Senior Manager, KPMG w Poland
