Edward Bajko
Chairman of the Board
Spomlek Dairy Co-operative (Spółdzielcza Mleczarnia Spomlek)
Participates in the sessions:
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The market in view of culinary and health-oriented trends: From healthy and functional food to superfoods
- The fashion for cooking and healthy eating is changing the FMCG market
- The producers’ reply to health consciousness trends: The change of ingredients, packaging and communication
- The potential of the organic food market in Poland
- New niches – functional food, products for athletes, and food for allergy sufferers – conquering the mass market
- Superfoods: ‘Suprafoods’ or effective marketing?
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Innovations in the dairy industry at the bidding of market trends
- On the rising tide of the health consciousness trend – new strategies employed by companies/enterprises, as well as new products and innovative campaigns
- Profitable market niches – organic products, convenience products, natural products, regional products, GMO-free products, and lactose-free products
- Own brands – flexible responses to the changing trends
- Pro-innovation investments – machinery and equipment, products, logistics, and marketing
- Leaders invest in the fractionation of milk proteins – prospects of segment development
- Price situation in the milk market and its impact on consumer trends and purchasing choices
