Edyta Dembińska
Participates in the sessions:
-
Packaging creates the product – forms of communication and ways to build relations with consumers
- Trends in the packaging market – innovative materials, customised content, ecology and convenience
- Packaging as a promise of quality and brand value
- Labels – from information to promotion
- The premium products market looks for the best raw materials and designs
- Legal regulations – trademarks, industrial designs and patents
-
Retail trade relies on own brand products - prospects of development, and challenges for producers and traders
- The strategy for own brand development becomes integrated with the retail chain strategy
- An image masterpiece: What tasks need to be undertaken by own brand products?
- Retail chain brands as guarantors of the quality of private labels
- An own brand responds to the trends related to: health consciousness, convenience, and premium
- A short shelf: How to reconcile the interests of retail chains with the interests of brand producers?
