Speakers

A B C D F G H J K L M N O P R S Ś T U W Z
Edyta Dembińska

Edyta Dembińska

Participates in the sessions:

  • Retail trade relies on own brand products - prospects of development, and challenges for producers and traders

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    Retail trade relies on own brand products - prospects of development, and challenges for producers and traders

    • The strategy for own brand development becomes integrated with the retail chain strategy
    • An image masterpiece: What tasks need to be undertaken by own brand products?
    • Retail chain brands as guarantors of the quality of private labels
    • An own brand responds to the trends related to: health consciousness, convenience, and premium
    • A short shelf: How to reconcile the interests of retail chains with the interests of brand producers?

    Retail trade relies on own brand products - prospects of development, and challenges for producers and traders

  • Packaging creates the product – forms of communication and ways to build relations with consumers

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    Packaging creates the product – forms of communication and ways to build relations with consumers

    • Trends in the packaging market – innovative materials, customised content, ecology and convenience
    • Packaging as a promise of quality and brand value
    • Labels – from information to promotion
    • The premium products market looks for the best raw materials and designs
    • Legal regulations – trademarks, industrial designs and patents

    Packaging creates the product – forms of communication and ways to build relations with consumers

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