Speakers

A B C D F G H J K L M N O P R S Ś T U W Z

Grzegorz Cielecki

Participates in the sessions:

  • Innovations and technologies in the service of FMCG sales

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    Innovations and technologies in the service of FMCG sales

    • How to achieve sales goals – new methods for acquiring clients and building sales growth
    • New challenges for a manager: Managing numerous sales channels and using e-commerce tools
    • Providing clients with a tailored product/service range – technologies support the customisation of product/service ranges
    • Applications in the service of increasing loyalty and generating customer traffic
    • Reducing supply chain losses and optimising logistics processes
    • Supporting sales processes – IT systems and the outsourcing of services

    Innovations and technologies in the service of FMCG sales

  • Retail trade relies on own brand products - prospects of development, and challenges for producers and traders

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    Retail trade relies on own brand products - prospects of development, and challenges for producers and traders

    • The strategy for own brand development becomes integrated with the retail chain strategy
    • An image masterpiece: What tasks need to be undertaken by own brand products?
    • Retail chain brands as guarantors of the quality of private labels
    • An own brand responds to the trends related to: health consciousness, convenience, and premium
    • A short shelf: How to reconcile the interests of retail chains with the interests of brand producers?

    Retail trade relies on own brand products - prospects of development, and challenges for producers and traders

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