Jakub Kołodziej
Participates in the sessions:
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Succession and expansion: The road from a local company/enterprise to a global corporation
- Twenty five years of the development of Polish food corporations – success and challenges
- Generational succession and change versus new strategies employed by food companies/enterprises in Poland
- The acceleration of consolidation activities – awaiting the boom in the mergers and acquisitions (M&A) market
- Exports as the guarantor of the development of Polish companies/enterprises at home and abroad
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A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product
- Cooks and celebrities, or how a famous face affects a product’s perception
- A culinary blogger means more than award cups – the power of opinion
- Facebook, Instagram, Snapchat and Pinterest as the spots of initial contact with consumers. The art of building relations in the social media
- Closer and closer to the consumer— new ideas for brand promotion and the building of consumer habits
- Creating a legend instead of a brand and winning new fans in place of customers
