Speakers

A B C D F G H J K L M N O P R S Ś T U W Z
Jakub Kołodziej

Jakub Kołodziej

Participates in the sessions:

  • Succession and expansion: The road from a local company/enterprise to a global corporation

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    Succession and expansion: The road from a local company/enterprise to a global corporation

    • Twenty five years of the development of Polish food corporations – success and challenges
    • Generational succession and change versus new strategies employed by food companies/enterprises in Poland
    • The acceleration of consolidation activities – awaiting the boom in the mergers and acquisitions (M&A) market
    • Exports as the guarantor of the development of Polish companies/enterprises at home and abroad

    Succession and expansion: The road from a local company/enterprise to a global corporation

  • A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product

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    A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product

    • Cooks and celebrities, or how a famous face affects a product’s perception
    • A culinary blogger means more than award cups – the power of opinion
    • Facebook, Instagram, Snapchat and Pinterest as the spots of initial contact with consumers. The art of building relations in the social media
    • Closer and closer to the consumer— new ideas for brand promotion and the building of consumer habits
    • Creating a legend instead of a brand and winning new fans in place of customers

    A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product

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