Speakers

A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product

• Cooks and celebrities, or how a famous face affects a product’s perception
• A culinary blogger means more than award cups – the power of opinion
• Facebook, Instagram, Snapchat and Pinterest as the spots of initial contact with consumers. The art of building relations in the social media
• Closer and closer to the consumer— new ideas for brand promotion and the building of consumer habits
• Creating a legend instead of a brand and winning new fans in place of customers