Speakers

A B C D F G H J K L M N O P R S Ś T U W Z
Katarzyna Kazior

Katarzyna Kazior

President

frisco.pl

In the fall of 2015, she replaced Nicolas Jedraszka as a CEO Frisco.pl, one of the largest online supermarkets in Poland. She has extensive experience in managing e-commerce projects. Before coming to Frisco.pl, she was the director of Rocket Internet - one of the most popular investment funds in the world, specializing in e-commerce in Poland. Previously, she gained business experience at a prestigious consulting firm McKinsey in Poland and in the world. A graduate of the Warsaw School of Economics and the London School of Economics and Political Science.

Participates in the sessions:

  • The millennial generation, the ‘High Earners, Not Rich Yet (HENRYs)’, and the generations X, Y and Z - new shopping styles among consumers

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    The millennial generation, the ‘High Earners, Not Rich Yet (HENRYs)’, and the generations X, Y and Z - new shopping styles among consumers

    • Here and now – in a responsible, environmentally friendly and frugal manner
    • Niche or global? Do young consumers know what they want?
    • On the go and convenience, i.e. what the Millennials like best
    • The online generation – the Internet is shaping purchasing habits and decisions
    • Amazon and Uber redefine customer experience and expectations

    The millennial generation, the ‘High Earners, Not Rich Yet (HENRYs)’, and the generations X, Y and Z - new shopping styles among consumers

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