Radosław Kaczmarek
Founder and partner in Melting Pot Strategy Consultancy offering strategy, positioning and brand solutions as well as business and marketing research and analysis.
During his work at Melting Pot he conducted over 100 consulting, strategic and research projects for various markets and Clients from Poland and abroad. Enthusiastic about new technologies and up-and-coming solutions, he specializes in brand strategy for digital and e-commerce channels. His main fields of strategic expertise are retail, food, meat and finances.
He leads trainings in brand strategy, communication, consumer insights, brief development and brands’ e-commerce presence. Author of numerous publications regarding marketing strategy on nowymarketing.pl and Marketing w Praktyce. Graduate of Adam Mickiewicz University in Poznan and Poznan University of Economics.
Very passionate about motorization, fishing and financial markets’ mechanics.
Participates in the sessions:
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The millennial generation, the ‘High Earners, Not Rich Yet (HENRYs)’, and the generations X, Y and Z - new shopping styles among consumers
- Here and now – in a responsible, environmentally friendly and frugal manner
- Niche or global? Do young consumers know what they want?
- On the go and convenience, i.e. what the Millennials like best
- The online generation – the Internet is shaping purchasing habits and decisions
- Amazon and Uber redefine customer experience and expectations
The millennial generation, the ‘High Earners, Not Rich Yet (HENRYs)’, and the generations X, Y and Z - new shopping styles among consumers
- Łukasz Bielewicz -
- Honorata Jarocka - Senior Food and Drink Analyst, Mintel
- Radosław Kaczmarek -
- Katarzyna Kazior - President, frisco.pl
- Marek Lipka -
- Krzysztof Radoszewski -
- Olimpia Wolf - Journalist, portalspozywczy.pl
- Tomek Woźniak - Culinary Trendsetter
