- DAY 1 2025.11.17
- DAY 2 2025.11.18
Emotions on the shelf: from lifestyle to shopping basket
18 November 2025 • 13:30
-15:00 • Ballroom A
Session translated simultaneously EN / PL
Online broadcast session
Thematic scope
- From listing to shared history – how to develop a partnership with a retail network
- A product that embodies the desired lifestyle
- Brands build belonging and community – case study
- The consumer as a co-creator of success – from purchase to recommendation
- Viral, hype, real trend? How to replicate the success of the Dubai chocolate
- Influencer as a guide for consumers in making the right shopping choices
See the retransmission
Speakers
Sebastian Bilnik
Retail Market Manager in Poland, North Coast
Monika Dyrda
Group Client Director, Nielsen IQ
Artur Gajewski
VP Marketing & R&D, ChaiTea
Michał Krygier
General Manager Poland, Baltics and Ukraine, The Magnum Ice Cream Company Polska
Marek Marcinkiewicz
Marketing Director for Poland, Southern and Eastern Europe, Lipton Teas and Infusions
Aleksandra Wierzba
Corporate Affairs Representative, Pepsico
Host
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