Tomasz Krawczyk
Company: PepsiCo Polska
Position: Head of Commercial Research and Market Analysis
Involved in the FMCG industry for over 15 years. He specializes in business analytics, category management and shopper insights. He builds an approach that translates data about consumers and their shopping behavior directly into business decisions, more effective strategies and stronger brands in a dynamic market environment.
In his role he actively collaborates with commercial, sales, and marketing teams to combine hard data with market intuition and create comprehensive business plans – both operational and strategic. Experienced in working with advanced data platforms as well as designing and implementing qualitative and quantitative research.
He’s a graduate of Management and Marketing at the Military University of Technology.
