Agenda

Influencer, celebrity, trend-setter – should a household name stand behind every recognizable brand?

5 November 2018 • 13:30-15:00

Thematic scope

  • Social media inspire, promote and hate: defending quality, i.e. the struggle against bad PR and myths surrounding Polish brands
  • Celebrities and micro-influencers and their impact on product image
  • One blogger is worth a million prizes – the power of opinion
  • Facebook, Instagram, Snapchat, Pinterest as the places of first contact with consumers
  • Closer to the consumer – new ideas for brand promotion and shaping consumer habits
  • Not only the Millennials. The needs of the ‘silver generation’ group: How to support brands that satisfy the 50+ generation?
POWRÓT