Paulina Piwowarek
Lead Editor
PortalSpozywczy.pl
Participates in the sessions:
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The market in view of culinary and health-oriented trends: From healthy and functional food to superfoods
- The fashion for cooking and healthy eating is changing the FMCG market
- The producers’ reply to health consciousness trends: The change of ingredients, packaging and communication
- The potential of the organic food market in Poland
- New niches – functional food, products for athletes, and food for allergy sufferers – conquering the mass market
- Superfoods: ‘Suprafoods’ or effective marketing?
The market in view of culinary and health-oriented trends: From healthy and functional food to superfoods
- Edward Bajko - Chairman of the Board, Spomlek Dairy Co-operative (Spółdzielcza Mleczarnia Spomlek)
- Magdalena Brzózka - Journalist, portalspozywczy.pl, horecatrends.pl
- Wojciech Dąbrowski -
- Agnieszka Górnicka - President of the Board, Inquiry Sp. z o.o.
- Natalia Hatalska - Founder, Infuture Hatalska Foresight Institute
- Mateusz Kowalewski - President, Hortimex Plus Sp. z o.o.
- Maciej Mikołajczak - CEO, Chias Brothers Europe
- Paulina Piwowarek - Lead Editor, PortalSpozywczy.pl
- Anna Sambor - Vice-President of the Board, Bakalland SA
- Aleksandra Wędrychowska-Karpińska - Legal Counsel, Partner, Co-head of IP Practice and Consumer Law, WKB, Wiercinski, Kwiecinski, Baehr
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Start-ups in the food and retail industry - possibilities and barriers to the start-ups’ development
- Start-ups are driving the development of the FMCG industry and making niche categories popular – an overview of interesting concepts for business
- Start-ups as the focus of attention among market leaders – the possibilities of joint development
- Forms of support for start-up development in Poland – institutions, auction platforms and subsidies
- Polish start-ups conquer the world – a case study
- The sins of beginners in the FMCG market: How to build a business for years?
Start-ups in the food and retail industry - possibilities and barriers to the start-ups’ development
- Magdalena Brzózka - Journalist, portalspozywczy.pl, horecatrends.pl
- Krzysztof Cybruch - Originator, Breakfast Market (Targ Śniadaniowy); initiator of culinary events
- Michał Czerwiński -
- Iwona Kasica - President of the Board, Me gusto
- Marian Owerko - Co-Founder, Chairman of the Board, Bakalland SA
- Paulina Piwowarek - Lead Editor, PortalSpozywczy.pl
- Michał Roczek -
- Jacek Sadowski -
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A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product
- Cooks and celebrities, or how a famous face affects a product’s perception
- A culinary blogger means more than award cups – the power of opinion
- Facebook, Instagram, Snapchat and Pinterest as the spots of initial contact with consumers. The art of building relations in the social media
- Closer and closer to the consumer— new ideas for brand promotion and the building of consumer habits
- Creating a legend instead of a brand and winning new fans in place of customers
A new marketing power: Trendsetters and the social media determine the ‘to be or not to be’ of a product
- Jakub Bierzyński -
- Magdalena Brzózka - Journalist, portalspozywczy.pl, horecatrends.pl
- Artur Gajewski - Marketing and R&D Director - Shareholder, Purella Superfoods
- Jakub Kołodziej -
- Rafał Krauze - Country Manager, trnd Polska
- Karolina Liberka -
- Paulina Piwowarek - Lead Editor, PortalSpozywczy.pl
