Speakers

The consumer’s motto: cheap, online, and close by

• Democratisation of consumption, i.e. buying cheaper at a time of high prices
• Where and how customers want to buy – the ideal format
• E-commerce – technology fosters comfortable habits
• To what extent can the products and services offered be personalised, and the customer be made loyal?
• What sells: price, promotion, or packaging?
• The role of influencers in building brand image
• Challenges for FMCG executives at a time of economic and emotional see-saw